For Picky Eaters Ages 4–12

Kids Multivitamin+ Omega-3

Your child eats — just not the foods that carry iron, vitamin D, or omega-3?

One daily gummy covers the three nutrients a pasta-and-nuggets menu is most likely to miss — iron (8 mg bisglycinate), vitamin D3 (600 IU, 100% of the RDA), and DHA from algae (150 mg, fish-free) — with zero added sugar and no gelatin. It's not everything. It's the specific stuff a picky eater's plate tends to skip.

  • 8 mg iron as bisglycinatethe gentle, chelated form
  • 600 IU vitamin D3100% of the daily value for ages 4–13
  • 150 mg DHA from algaefish-free omega-3
  • 13 vitamins and mineralsin one gummy
  • Zero added sugarsweetened with monk fruit and stevia
  • Pectin-based and veganno gelatin, no major allergens
90-Day Guarantee — including “my kid won't eat it.”

Don't love it — or your child won't take it? Full refund. No hassle.

90 days · No return shipping · No hoops
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  • Third-party tested for purity and potency
  • Made in a cGMP-certified facility in the USA
  • Child-resistant packaging
  • Free shipping on 3+ pouches

90-Day Money-Back Guarantee. Don't love it — or your child won't take it? Full refund. No hassle.

How long until I see a difference?

Honestly? This isn't a product that promises visible changes in days. Nutrient levels shift gradually — the clinical studies on iron and DHA in children ran for 12 weeks or more. What you're doing is covering a daily gap so you don't have to worry about whether today's plate was “enough.” Some parents tell us the peace of mind is what they notice first.

How is this different from the gummy vitamins at Target?

Three things most popular kids' gummy vitamins have in common: added sugar as a top ingredient, no iron, and gelatin as the base.

This formula has zero added sugar (sweetened with monk fruit and stevia), includes 8 mg of iron as bisglycinate — the chelated form — and uses a pectin base instead of gelatin. It also carries 150 mg DHA from algae, which most gummies skip entirely or source from fish oil.

Not a knock on other brands — it's just a different set of priorities.

How do they take it?

One gummy a day for children ages 4–12. We recommend giving it with a meal or snack that contains a small amount of fat (a glass of milk, some peanut butter, even a few crackers with cheese) — fat helps with vitamin D and DHA absorption.

No fishy aftertaste.

Can adults take these?

They're formulated for children ages 4–12, with nutrient amounts set against children's daily values. An adult could take them safely, but you'd be getting a fraction of what you need. We'd suggest looking for an adult formula instead.

What's inside — the nutrients a picky plate misses

The Iron + DHA Foundation
Iron (8 mg as bisglycinate) · DHA (150 mg from algae) · EPA (50 mg from algae). Iron is necessary for normal growth and neurological development. DHA is a structural component of cell membranes, especially concentrated in the brain and retina. Algae-sourced — no fish, no fishy taste.

Daily Vitamin Cover
Vitamin D3 (600 IU — 100% RDA) · Vitamin A · Vitamin C · Vitamin E · B6 · B12 · Folate · Biotin · B5. 600 IU vitamin D3 covers the full recommended daily amount for children ages 4–13. The rest fills in what a selective eater's plate may leave short.

Minerals + Extras
Zinc (2 mg) · Iodine · Choline · Inositol · Probiotic (2 billion CFU). Contains zinc and iodine alongside choline and inositol. Plus a daily probiotic.

Zero added sugar · No gelatin · No artificial colors or flavors · No high-fructose corn syrup · Free from the top 9 allergens

Ingredients & Allergies

13+ vitamins and minerals. Pectin-based. Vegan. Sweetened with monk fruit extract and stevia leaf extract. No artificial sweeteners, colors, or flavors.

Free from: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, and sesame. Manufactured in a facility that follows cGMP standards.

WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

Made in the USA
cGMP-certified facility
Third-Party Tested
Purity and potency verified
Zero Added Sugar
Monk fruit + stevia
Vegan & Allergen-Free
Pectin base, no gelatin
Fish-Free Omega-3
DHA from algae, not fish

You Already Know the Problem

The plate is beige. The battles are nightly. And you're not sure “he eats enough” actually means “he gets enough.”

Some nights it's chicken nuggets and plain noodles — again. You've tried the broccoli hidden in mac and cheese. You've tried bargaining, bribing, and just putting it on the plate and hoping. At some point you stop fighting, because the dinner table shouldn't feel like a standoff. But the question doesn't leave: if he won't touch a vegetable, is he actually getting what he needs?

Maybe you've already gone down the rabbit hole. Read the threads. Flipped over a dozen bottles at the store and put most of them back — sugar as the first ingredient, no iron, fish oil your kid would never swallow. Or maybe you've been watching his growth chart and wondering if the pediatrician is about to say something you've been thinking for months. Either way, you've landed in the same place: wanting to cover the gap without pretending a gummy is going to fix picky eating.

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It Doesn't Fix Picky Eating. It Covers What Picky Eating Misses.

Research in a large UK cohort found that picky eaters tend to get less iron and zinc from food — even when they're eating “enough” calories. Kids who won't eat fish get almost no DHA. And vitamin D is hard to get from food alone, picky or not.

  • Iron — The one most kids' gummy vitamins leave out entirely. This one has 8 mg as bisglycinate.
  • DHA — 150 mg from algae. In an adult study, algal DHA raised blood DHA levels as effectively as cooked salmon. No fish. No taste.
  • Vitamin D3 — 600 IU. That's 100% of the recommended daily amount for kids ages 4–13.
Cover the Gap →90-Day Money-Back Guarantee
Iron 8 mg
The nutrient most kids' gummies skip. Iron is necessary for normal growth and neurological development.
DHA + EPA 150 + 50 mg
A structural component concentrated in the brain and retina. Sourced from algae — fish-free.
Vitamin D3 600 IU
The full recommended daily amount for ages 4–13. Hard to get from food.
Zinc 2 mg
An essential mineral often lower in picky eaters' diets.
A, C, E, B6, B12, Folate, Biotin, B5, Iodine
Daily coverage across the vitamins and minerals a selective diet may leave short.
Choline, Inositol + Probiotic 2B CFU
Included in the formula alongside a daily probiotic.

The Label, Up Close

What's in Each Gummy — and Why

Full Supplement Facts panel and other ingredients are listed under “Ingredients & Allergies” above.

What's Inside

The Nutrients a Picky Eater's Plate Tends to Miss

8 mgIron

8 mg Iron as Bisglycinate

Iron is necessary for normal growth and neurological development. Most kids' gummy vitamins contain zero iron. This one carries 8 mg in a chelated form studied in schoolchildren.

150 mgDHA

150 mg DHA from Algae

DHA is a structural component found in high concentrations in the brain and retina. Sourced from algae — the same place fish get theirs — so there's no fish oil and no fishy taste.

600 IUVitamin D3

600 IU Vitamin D3

100% of the recommended daily amount for children ages 4–13. Vitamin D is difficult to get from food alone, especially for kids who spend most of their day indoors.

0 gAdded sugar

0 g Added Sugar

Sweetened with monk fruit extract and stevia. No high-fructose corn syrup. No artificial sweeteners. No “sugar” hiding as the first ingredient on the label.

13+Nutrients

13+ Vitamins and Minerals

Vitamins A, C, D3, E, B6, B12, folate, biotin, pantothenic acid. Plus iron, zinc, iodine, choline, inositol, and a daily probiotic. One gummy. One less thing to worry about.

VeganPectin-based

Pectin-Based and Vegan

No gelatin. No artificial colors or flavors. Free from the top 9 allergens: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, sesame.

How It's Made

Built Around Three Nutrients Most Gummies Miss

We started with one question: what does a picky eater's plate actually miss?

The research pointed to iron, DHA, and vitamin D — over and over. A large UK cohort study found that picky eaters take in less iron and zinc from food. Kids who refuse fish get very little DHA. And vitamin D is notoriously difficult to get from diet alone.

So we built the formula around those three. Iron at 8 mg, as bisglycinate — a chelated form that's been studied in schoolchildren. DHA at 150 mg from algae, because most picky eaters won't touch salmon (and because algal DHA performed on par with cooked salmon for raising blood DHA levels in an adult study). Vitamin D3 at 600 IU — the full RDA.

Then we added the daily basics: vitamins A, C, E, the B-complex, zinc, iodine, choline, inositol, and a probiotic.

What we left out: added sugar, gelatin, artificial colors, fish oil, and every top-9 allergen.

Every batch is manufactured in a cGMP-certified facility in the USA and third-party tested for purity and potency.

See the Full Ingredient List →90-Day Money-Back Guarantee

The Numbers That Matter

In every single gummy:

Real amounts, right on the label
8mg
Iron per gummy, as bisglycinate.
600IU
Vitamin D3 — 100% of the RDA.
150mg
DHA from algae — fish-free.

Parents Who Dropped the Dinner Fight

No more hiding spinach
I stopped trying to hide spinach in his smoothies. He takes this after breakfast without a single argument, and I know he's at least getting the iron and vitamin D his dinner plate doesn't have.
[First name], parent of a [age]-year-old · Verified Buyer
Iron AND no added sugar
I turned over every bottle at CVS before I found this. It's the only gummy I've seen that actually has iron AND no added sugar. That's all I wanted.
[First name], parent of a [age]-year-old · Verified Buyer
Our pediatrician said keep going
His pediatrician mentioned his iron was on the low end. This was the only kids' gummy I could find with real iron in it. Showed her the label and she said to keep going.
[First name], parent of a [age]-year-old · Verified Buyer
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How It Compares

This Formula vs. the Average Kids' Gummy Vitamin

Cover the Gap →90-Day Money-Back Guarantee
This FormulaTypical Kids' Gummy
Iron 8 mg (bisglycinate) 0 mg (most contain none)
DHA 150 mg (algal, fish-free) None, or from fish oil
Vitamin D3 600 IU (100% RDA) 150–400 IU (varies)
Added Sugar 0 g 2–4 g per serving
Base Pectin (vegan) Gelatin (animal-derived)
Allergens Free from top 9 Often contains fish, soy
Third-Party Tested Yes Varies

Comparison based on Supplement Facts panels from 10 bestselling children's gummy vitamins on Amazon (as of [date]). Individual products vary.

Our Promise

90-Day, No-Questions Guarantee — Including “My Kid Won't Eat It”

Try it for up to 90 days. If you're not happy with the product for any reason — including the most common one, “my kid won't take it” — email us for a full refund. No return shipping. No hoops.

We'd rather you try it and send it back than never try it at all.

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Frequently Asked Questions

What ages is this for?

Children ages 4–12. The nutrient amounts are set against daily values for this age range. We don't recommend it for children under 4 without consulting a pediatrician.

Does it actually have iron? Most kids' gummies don't.

Yes — 8 mg of iron as bisglycinate per serving. Iron is one of the hardest nutrients to formulate into a gummy, which is why most brands leave it out. Bisglycinate is a chelated form that's been studied in schoolchildren (at higher doses).

Important: because this product contains iron, keep it out of reach of children and in its child-resistant packaging.

My child has a food allergy. Is this safe?

The formula is free from the top 9 allergens: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, and sesame. It's also vegan, gelatin-free, and contains no artificial colors or flavors. That said — always check the full ingredient list and consult your child's allergist if you have specific concerns.

How much sugar is in it?

Zero grams of added sugar. It's sweetened with monk fruit extract and stevia leaf extract. No high-fructose corn syrup. No artificial sweeteners. Check the Supplement Facts panel — sugar isn't hiding anywhere on the label.

Where does the DHA come from? My kid won't eat fish.

The DHA (150 mg) and EPA (50 mg) come from algal oil — the same original source fish get their omega-3s from. No fish oil, no fish taste. In an adult study, algal DHA raised blood DHA levels as effectively as eating cooked salmon.

Can I cancel my subscription anytime?

Yes. No minimum commitment. Cancel or pause from your account page, or email us. The renewal price and cadence are shown at checkout before you subscribe — no surprises.

Should I talk to our pediatrician before starting this?

We'd actually encourage it. Show them the Supplement Facts panel. If your child has a known nutrient concern — especially around iron — your pediatrician can help you decide whether this is the right fit. We're a supplement, not a substitute for medical guidance.

Close the gap

Cover the Nutrients. Drop the Dinner Fight.

One gummy a day. Iron, vitamin D, fish-free DHA, and 13+ vitamins and minerals. Zero added sugar. 90-day guarantee.

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